Pin It

How to post an effective real estate ad to rent your property

When you want to sell property quickly or post rent ad that will get you renters fast the results will be determined by how effective the advertisement you've posted is. And how effective the ad is will be determined by among other things whether it attracted attention. And if it attracted attention whether it was able to move the audience past the headline into the body of the ad. And if it moved them into the body of the ad whether it moved them to action. That's why it's so important for a real estate ad to stand out. Standing out however does not mean being dishonest or exaggerating facts; all it calls for is creativity and originality.

To post an effective real estate ad here is what you need to do in the various parts of an ad i.e. the headline, the main body and the photos;

The headline
The headline serves the purpose of catching attention and leading the viewer to the rest of the ad. When crafting winning headlines there are three objectives that the headlines must achieve - they should state a benefit to the reader, they must be topical and should grab attention.

Other tips for writing good headlines include:
- Ensure that the headline is specific about what is on offer. The more ambiguous a headline is the less effective it is likely to be.
- Use verbs; using verbs makes a headline more effective.
- Make it emotionally appealing; the more the emotional appeal the more effective it is likely to be.
- Make it short and to the point.
- Use numbers or statistics whenever possible.

The main body
After the headline comes the main body. This is where the more detailed information is to be found. Most people will get to the body copy after being lead into it by the headline and are thus seeking more detailed information after being enticed by the headline. The the main body of the ad should contain such details as the key distinguishing features of the property you want to rent out or sell. These include such things as the number of bedrooms and bathrooms, the location of the property, the public or social amenities in the area, the neighborhood and so on. The main body should also have contact information with which the potential renters or buyers can use to reach you. Thus besides an office landline, mobile phone numbers, email addresses and even social media addresses should be posted if available for ease of reach and convenience.

The photos
When renters or buyers are shopping around they want to get a glimpse of the kind of property they will be renting or buying. Other than the details provided in the ad, photos are crucial in showcasing the property on offer. The main photo for use in a real estate ad should be the one that highlights the distinguishing feature of the property or the most important feature of the property. It also helps to have the main photo in the ad complement the headline. Other photos showing other features of the house like the bedrooms or the kitchen can then be included.

While whether or not you get to sell property quickly,post rent ad that gets renters fast can be influenced by other outside factors, having an effective ad gives the property a better shot at getting snapped up. With the above tips it should be easy to craft an effective ad that will sell property quickly,post rent ad that gets renters fast.

Leave a reply