If you have a web design business, you certainly know how competitive the web design industry can be. With the wide variety of competition from large design studios with large teams having a lot of resources to, single freelancers vying for their space in different web design niches, you have to be able to broadcast and advertise your point of view and your expertise in a unique and attention grabbing way.
To be able to capture attention, you need to employ all sorts of strategies at your disposal, from online strategies to offline strategies. Below are some of the ways to advertise your web design business both offline and online.
With offline adverting, you should be able to broadcast your business through business cards, newspaper ads, fliers, TV and radio, PowerPoint presentations as well as face to face interaction.
a. Attend conferences that you have interest in
One of the best ways to find more work than your competitors is to attend conferences that you have genuine passion or interest in and then pitch to do some web design work for the different organizations that attend such conferences.
The fact that you have interest in the particular field as well as the fact that you have web design skills means that you are best suited to do the said job and it should show through your enthusiasm. Attending conferences will not only help you find web design jobs, but it will also keep you sharp and knowledgeable about the latest trends that you should know about.
b. Fliers and business cards
While at conferences and at different gatherings, if you have the opportunity to talk to different people and dish out some of your business cards, you should not miss the opportunity to do so. Make sure that your business cards and fliers are able to capture the attention of anyone who may be interested in your business.
c. Face to face engagements
If you manage to get some face to face meetings to further discuss what you can offer a potential client, you should always find yourself prepared to make a personal presentation. Go beyond using a PowerPoint template and wow your clients with a more personal and relevant presentation. The templates should serve to give direction and focus to your presentation.
There are several ways you can advertise your web design business online. The methods include search engine optimization, paying for online advertising, making use of social media and having your own website.
a. Work on your own website
If you want to let other know that you can create an amazing website for them, your own website should also be amazing. Your website should be able to showcase the skills that you have as well as pass information that your customers need to know about your specific business and industry and how you can help them make an impact using your expertise.
Another great way to let people know what you have a lot to offer is to make sure that your website and your brand are visible online. One of the best ways to do this online is to ensure that your website is optimized for search engines so that you rank on page one if not number one on search engines.
Christopher Boston has been a web developer for the last 17 years. He started by learning to make websites using PowerPoint templates and now makes websites using sophisticated coding. Visit his website for more information.